Overview

Wannop Developments is a growing housebuilder delivering high-quality residential developments across the UK.

With multiple live sites, ongoing recruitment needs and a growing brand presence, they required a marketing function that could support every aspect of the business, from site-level marketing to long-term brand development.

That’s where we came in.

The challenge

Wannop had a strong reputation for delivering quality developments, but their marketing needed to evolve alongside the growth of the business.

• Marketing activity was spread across different areas without a single, joined-up approach

• Development sites required consistent, professional marketing to support sales

• Their digital presence didn’t fully reflect the scale and quality of their work

• Recruitment was reliant on external agencies, increasing costs

• Branding across the group needed to feel more aligned and cohesive

They didn’t need more activity. They needed a complete marketing solution.

Our approach

As Wannop’s marketing team, we manage and deliver all marketing activity across the business, from brand and digital through to site-level marketing and recruitment.

This includes:

Website development and management

We designed, built and continue to manage Wannop’s website, ensuring it reflects the quality of their developments and provides a strong platform for both buyers and stakeholders. We also develop SEO-led landing pages for new developments, helping each site gain visibility and attract interest online.

Result: Increased online visibility, stronger first impressions and a platform that supports ongoing sales and enquiries.

Development marketing and site branding

We manage all site-level marketing, including signage, hoarding, on-site branding and supporting materials. This ensures every development is presented professionally and consistently from launch through to completion.

Result: Stronger on-site presence, improved buyer perception and developments that reflect the quality of the build.

Brand alignment and soft rebrand

We delivered a soft rebrand to better align Wannop with the wider group, refining their visual identity while maintaining brand recognition. This created a more cohesive and professional brand across all channels.

Result: A more unified brand that strengthens credibility and consistency across the business.

Brochures and promotional materials

We design and produce all brochures and eBrochures for developments, ensuring they clearly communicate the quality, location and offering of each site. These materials are used across sales, marketing and client engagement.

Result: Stronger sales tools that support buyer decisions and elevate the perception of each development.

Social media management

We manage Wannop’s social media presence, delivering consistent content that showcases developments, progress on-site and the team behind the business. This keeps the brand visible and reinforces credibility with both buyers and industry partners.

Result: Increased engagement, improved brand awareness and a stronger digital presence.

Recruitment campaigns and paid ads

We run targeted recruitment campaigns and paid advertising to attract candidates across the business. This reduces reliance on recruitment agencies and supports ongoing growth.

Result: Cost savings on recruitment and a more efficient, controlled hiring process.

Integrated marketing strategy

All activity is delivered under one clear, joined-up marketing strategy. This ensures every development, campaign and piece of content works together to support the wider business.

Result: Consistent messaging, improved efficiency and marketing that actively supports both sales and growth.

Marketing Overview

Wannop now has a fully integrated marketing function supporting every part of the business.

• A professional and consistent brand across all developments and materials

• High-quality marketing supporting each site from launch to completion

• Improved online visibility through website and SEO landing pages

• Reduced recruitment costs through targeted campaigns

• A joined-up approach across brand, digital, content and site marketing

• A marketing function that supports both sales and long-term business growth

Most importantly, their marketing now reflects the scale, quality and ambition of the business.

A true partnership

This is an ongoing relationship, not a one-off project.

By acting as an extension of the Wannop team, we’re able to support the business across every stage of development, from initial branding through to sales, recruitment and ongoing growth.