Overview

Gravitas International is a specialist contractor operating across the construction and engineering sectors, delivering complex projects across the UK.

With a strong technical capability and growing national presence, they required a marketing function that could properly support their sales team, attract talent, and present the business consistently across every touchpoint.

That’s where we came in.

The challenge

Gravitas had the experience, accreditations and project portfolio to compete at a high level.

But their marketing wasn’t fully supporting that position.

• Sales materials didn’t always reflect the quality of their work

• Lacking up to date Case Studies and project content

• Recruitment relied heavily on external agencies

• Marketing activity across channels wasn’t always aligned

• Their online presence wasn’t consistent or polished

They didn’t need more marketing. They needed marketing that supported the Sales team.

Our approach

As Gravitas’ marketing team, we manage and deliver all marketing activity across the business, aligning everything to support sales, recruitment and long-term growth.

This includes:

Sales support and CPD presentations

We design and develop professional CPD presentations and sales materials that help the team communicate their expertise clearly and confidently. These materials are used to engage prospects and support specification and early-stage conversations.

Result: Stronger sales conversations and improved conversion with clients and consultants.

Case studies and project marketing

We create detailed case studies that showcase Gravitas’ capabilities, completed projects and technical expertise. These are used across the website, sales process and wider marketing activity.

Result: A stronger portfolio that builds trust and supports winning new work.

Website management and SEO

We manage and optimise the Gravitas website, ensuring it clearly communicates their services, sectors and capabilities. Alongside this, we implement ongoing SEO activity to increase visibility in relevant searches.

Result: Increased web traffic, improved visibility and a stronger digital presence.

LinkedIn marketing and outreach

We manage LinkedIn activity and run targeted outreach campaigns aimed at housing developers and key decision-makers nationwide. This creates opportunities to start conversations with the right people.

Result: Increased engagement, new connections and conversations that lead to potential work.

Recruitment campaigns and paid ads

We run targeted recruitment campaigns and paid advertising to attract skilled candidates across the business. This reduces reliance on recruitment agencies and improves the quality of applicants.

Result: Reduced recruitment costs and a more efficient pipeline of candidates.

Content creation and site visits

We carry out quarterly site visits across the UK, capturing high-quality photography, videography and drone footage of live projects. We also visit offices nationwide to capture team content and showcase the people behind the business.

Result: A consistent pipeline of real, relevant content that reflects the scale and quality of their work.

Video and photography editing

All content is professionally edited and formatted for use across digital channels, presentations and marketing materials. This ensures every piece of content presents the business in the best possible light.

Result: More engaging marketing and a stronger visual representation of projects and capabilities.

Internal marketing and brand consistency

We support internal marketing across email signatures, documents and day-to-day materials, ensuring consistency across the business. This helps maintain a professional and aligned brand internally and externally.

Result: A more consistent brand experience across every touchpoint.

Compliance and accreditation marketing

We help showcase Gravitas’ compliance, certifications and accreditations across their marketing. This ensures these key differentiators are visible and clearly communicated.

Result: Increased trust and credibility with clients, consultants and stakeholders.

Integrated marketing strategy

All activity is delivered under one clear, joined-up marketing strategy. This ensures messaging is consistent, marketing supports the sales process, and prospects see the same quality wherever they interact with the brand.

Result: A fully aligned marketing function that supports both sales and business growth.

Marketing Overview

Gravitas now has a fully integrated marketing function supporting multiple areas of the business.

Stronger sales support through professional materials and presentations
- A growing pipeline of candidates through targeted recruitment campaigns
- Increased visibility through SEO, LinkedIn and outreach
- Consistent, high-quality content showcasing projects and expertise
-  A more professional and aligned brand across all channels
- Marketing that actively supports both winning work and building the team

Most importantly, their marketing now reflects the quality, capability and professionalism of the business.

A true partnership

This is an ongoing relationship, not a one-off project.

By acting as an extension of the Gravitas team, we’re able to continuously support sales, recruitment and brand development as the business grows.