Overview

Founded in 1863, the James Durrans Group is a global manufacturer supplying the foundry industry across multiple continents.

With a long-standing reputation built on quality and word-of-mouth relationships, the business had strong foundations but needed to modernise its marketing to reflect how buying decisions are now made.

They needed a marketing function that could unify their global presence, support their sales teams and help futureproof the business.

That’s where we came in.

The challenge

The James Durrans Group had over 160 years of heritage, but their marketing didn’t reflect the scale or capability of the business.

• Their website and digital presence were outdated

• Marketing varied across regions with no consistent global approach

• Sales relied heavily on long-standing relationships and word of mouth

• A new generation of decision-makers were researching suppliers online

• Internal teams wanted to expand into new markets and futureproof the business

They didn’t need more marketing. They needed modern, joined-up marketing that could work globally.

Our approach

As the Group’s marketing team, we support and manage marketing activity across the business, bringing consistency, clarity and direction across multiple regions and audiences.

This includes:

Website development and global digital presence

We designed and built a new website that reflects the scale, history and capability of the James Durrans Group.

The site is structured to support global audiences, clearly communicate products and sectors, and provide a strong platform for future growth.

Result: A modern, professional digital presence that supports global visibility and inbound enquiries.

Brand alignment and messaging

We delivered a light rebrand and refined messaging to unify the brand across all regions.

This ensures consistency in how the business is presented, while still respecting its heritage.

Result: A more cohesive global brand that strengthens credibility and recognition.

Sales materials and product marketing

We developed new brochures, flyers and sales materials to better communicate products, capabilities and applications.

These materials support the sales team across multiple markets and use cases.

Result: Stronger sales tools that improve communication and support conversion.

Exhibition and event marketing

We support the Group with ongoing exhibition and event marketing across global trade shows.

This includes pre-event promotion, on-site materials and post-event content.

Result: More effective event presence and better engagement with prospects and partners.

LinkedIn marketing and inbound lead generation

We manage LinkedIn activity to increase visibility with decision-makers across the foundry sector.

Over time, this has built awareness and trust with key prospects.

Result: Inbound opportunities generated through content, including a notable case where a key decision-maker requested a meeting after engaging with content over time, despite previous outreach attempts by the sales team.

Recruitment campaigns and paid ads

We run targeted recruitment campaigns to support hiring across the business.

This reduces reliance on recruitment agencies and helps attract relevant candidates.

Result: Reduced recruitment costs and a more efficient hiring process.

Content creation across global sites

We carry out quarterly content shoots, capturing photography, videography and drone footage of manufacturing facilities.

This showcases the scale, capability and quality of operations across the Group.

Result: A consistent pipeline of high-quality content that strengthens marketing across all channels.

Product and packaging design

We support product presentation through packaging and design, ensuring consistency with the wider brand.

This improves how products are perceived across different markets.

Result: A more professional and consistent product offering.

Integrated global marketing strategy

All activity is delivered under one joined-up strategy, aligned across regions and teams.

This ensures messaging is consistent and marketing supports both local and global objectives.

Result: A unified global marketing function that supports growth, sales and brand development.

Marketing Overview

The James Durrans Group now has a modern, aligned marketing function supporting a global business.

A professional, consistent brand across all regions
A new website supporting global visibility and enquiries
Improved sales materials and communication tools
Increased visibility through LinkedIn and digital channels
Inbound opportunities generated through content and awareness
Reduced recruitment costs through targeted campaigns
A joined-up approach across brand, digital, content and product marketing

Most importantly, their marketing now reflects the scale, heritage and ambition of the business, while positioning it for future growth.

A true partnership

This is an ongoing relationship, not a one-off project.

By acting as an extension of the James Durrans Group, we’re able to support multiple teams, regions and objectives, helping to modernise the business while respecting its legacy.