Overview

Ductbusters are specialists in ventilation hygiene and fire damper testing, delivering services across healthcare, commercial, industrial and public sector environments throughout the UK.

For almost six years, Marketing Yorkshire has acted as Ductbusters’ outsourced marketing team, supporting every area of the business from brand positioning and recruitment marketing through to award submissions, content creation and strategic growth support.

Over that time, we’ve seen the business grow from a smaller office in Kidderminster with around 30 employees, where they had been based for over 30 years, to a major expansion into a new headquarters in Halesowen with a team of more than 60 employees in 2026.

This growth hasn’t happened by accident. It has been driven by a clear vision, strong leadership and a joined-up marketing strategy designed to support every stage of the business journey.

The challenge

Ductbusters already had an excellent reputation within the industry and a highly skilled team.

But as the business expanded, they needed marketing that could evolve with them.

Their challenges included:

• Building a stronger and more professional brand presence

• Supporting recruitment and reducing reliance on expensive recruitment agencies

• Maintaining consistency across every area of the business

• Increasing visibility within the healthcare and compliance sectors

• Showcasing their people, culture and expertise

• Supporting long-term growth ambitions and expansion into new markets

• Raising their profile within the wider industry

They didn’t need disconnected marketing activity.
They needed a dedicated marketing partner that understood the business and could support every aspect of growth.

Our approach

As Ductbusters’ marketing team, we deliver and manage all areas of marketing activity across the business.

This includes:

Full social media management across LinkedIn, Facebook and employer branding content

We manage Ductbusters’ social media channels with a strong focus on showcasing projects, people, company culture and industry expertise.

Content is carefully planned to balance technical authority with personality, helping position Ductbusters as both an industry leader and a great place to work.

Result: Increased engagement, stronger industry visibility and a growing employer brand that supports recruitment and retention.

Website management and ongoing development

We manage and support the Ductbusters website, ensuring it evolves alongside the business and reflects their growth, services and achievements.

This includes updating case studies, service pages, recruitment messaging and ongoing content improvements.

Result: A professional online presence that supports credibility, lead generation and recruitment.

Recruitment marketing campaigns designed to reduce recruitment costs

As the business rapidly expanded, recruitment became a major priority.

We developed ongoing recruitment marketing campaigns designed to attract candidates directly through social media, website content and branded campaigns, reducing reliance on external recruitment agencies.

Result: Continued team growth with reduced recruitment spend and stronger direct applicant engagement.

Industry award submissions and positioning

For the past two years, we have supported Ductbusters with award strategy, submissions and supporting materials.

This has helped secure multiple national industry awards for both the business and individual team members, helping elevate the company profile across the sector.

Result: National recognition, increased credibility and stronger positioning within the industry.

Twice-yearly content creation days including photography and video production

We visit the Ductbusters team in person twice yearly to capture new content across projects, offices and team activity.

This includes:

• Photography shoots

• Team photography

• Project imagery

• Video content

• Behind-the-scenes footage

• Recruitment content

• Culture-focused storytelling

The goal is always to create authentic, people-focused marketing content that reflects the real business.

Result: A consistent pipeline of high-quality content that keeps marketing fresh, engaging and authentic.

Graphic design support across every area of the business

We support Ductbusters with all areas of visual branding and design, including:

• Business cards

• Employee email signatures

• Office artwork

• Letterheads

• Case studies

• Exhibition materials

• Internal documents

• Recruitment materials

Everything is designed under one consistent visual identity to ensure the business always presents itself professionally across every touchpoint.

Result: A polished, aligned brand presence across both internal and external communications.

Joint marketing campaigns with Halesowen FC

As sponsors of Halesowen Town F.C., Ductbusters wanted to maximise the value of their sponsorship activity.

We liaise directly with the football club to create joint marketing materials, branded campaigns and promotional opportunities that strengthen local brand visibility and community engagement.

Result: Increased local brand awareness and stronger community positioning.

NHS SBS agreement renewal support

We also supported Ductbusters during the renewal of their NHS SBS agreement, helping ensure the business maintained its position within an important healthcare procurement framework.

Result: Continued access to major healthcare opportunities and strengthened positioning within the NHS sector.

Everything is managed under one joined-up strategy

Every element of marketing is managed under a single, aligned strategy designed to support business growth, recruitment, brand positioning and long-term commercial goals.

This means every campaign, design, website update and piece of content works together rather than independently.

Result: A stronger brand, clearer messaging and marketing that actively contributes to business growth.

Marketing Overview

Ductbusters now has a fully integrated marketing function supporting every area of the business.

• Five consecutive years of business growth

• Expansion from 30 employees to more than 60 employees

• Successful move into a significantly larger headquarters in Halesowen

• Multiple national industry awards secured

• Reduced reliance on recruitment agencies through recruitment marketing

• Stronger visibility within healthcare and compliance sectors

• A consistent and professional brand across all channels

• Ongoing high-quality photography and video content

• Marketing that supports recruitment, sales, culture and growth simultaneously

Most importantly, the marketing now reflects the quality, professionalism and ambition of the business itself.

A true partnership

This has never been a short-term project.

Over almost six years, we’ve become an extension of the Ductbusters team, supporting the business through growth, expansion, recruitment, industry recognition and major milestones.

By working closely with the leadership team and understanding the business from the inside out, we’ve been able to deliver marketing that evolves alongside the company and actively supports its long-term goals.

As Hayley, Operations Director at Ductbusters, explains:

“Our business has grown year on year over the past five years, and our close partnership with Marketing Yorkshire has played a key role in helping us achieve our goals.”